Data Management For Marketing Visionaries

Marketing Frontiers has been helping companies bridge the gap between technology and marketing since 1989. Our expertise is marketing data . . . the raw material for creating and managing visionary marketing campaigns. We offer expert technical assistance in 5 critical specialties:

♦ Data Quality Management - Clean and standardize your data, CASS certification, and NCOA (National Change Of Address) Processing.

♦ Data Enhancement - Add demographic and behavioral data to your marketing database, target precisely, and watch your conversion rates soar.

♦ Data Mining - Analyze results with our powerful multi-variate predictive models and segment your markets for optimal resource allocation.

♦ Data Integration - combine data across all marketing channels and enterprise departments for a unified view of your customers and prospects.

♦ Data Capture Strategy - set electronic data capture mechanisms throughout your marketing channels to get the right information at the right time.